Three Takeaways from Groceryshop 2024
Integrations, Customer Experience, and AI in pricing
Groceryshop 2024 - that's a wrap!
BetterBasket was proud to sponsor this year’s event and showcase the industry’s first fully integrated pricing solution. The demand for pricing technologies continues to grow, and while many providers focus on variations of digital shelf labels or another unstructured data feed, we heard clearly that getting the right price, right to the shelf is what really counts.
1. Seamless Hardware-Software Integrations
Groceryshop's keynote featured how Ahold Delhaize used intelligent pricing to help reduce food waste by adjusting prices live for expiring products. At BetterBasket we’ve already built numerous ways to adapt pricing to market conditions in real time, keeping customers happy and financial targets on track. The future of retail will no longer rely on third-party software patched onto off-the-shelf hardware; instead, it will be fully integrated to harness the full potential of powerful trends like the Internet of Things and Big Data.
2. Customer Experience
Pricing tags continue to get brighter and bigger to attract the consumer's attention. We think it’s worrying that some suppliers are asking retailers to “educate the consumer” on new technology. Intuitive advancements should fit the customer's needs while improving grocer operations. BetterBasket’s pricing solution adapts to your goals and the customer seamlessly by integrating market data, pricing rules, and AI to push real-time, optimized prices directly to your shelves.
3. Intelligent pricing without artificial gimmicks
Retailers need more than basic cost-plus pricing, but black-box models with opaque variables aren't practical for teams navigating real-world challenges. We're seeing the most interest in a balanced approach—enhancing traditional pricing rules with intelligence, such as leveraging retailers' sales data through powerful yet transparent analytics.