Smart, accurate pricing with ESL integration
BetterBasket powers Healthy Path's pricing with all-in-one solution
Leon Zhang
Feb 17, 2025
About Supermercados Econo
Enid Barillas, owner and operator of Healthy Path, has built her three-store chain into one of Puerto Rico's most respected grocery brands through smart technology adoption and exceptional customer service.
Yet, like many independent grocers, Healthy Path faced a major challenge. With volatile supplier costs, the need to remain competitive, and the constant demand for updating price labels, store managers were stretched thin.
Solution
BetterBasket helped Healthy Path integrate Electronic Shelf Labels (ESLs), bringing real-time, automated pricing to the store.
This all-in-one pricing solution:
✅ Instantly updates prices at the push of a button, eliminating the need for manual price changes
✅ Ensures 100% accuracy, reducing human error in pricing and labeling
✅ Uses AI to analyze competitive pricing and inventory data, allowing for dynamic price adjustments
✅ Automates markdowns on expiring items, reducing waste while improving margins
With BetterBasket’s technology, Healthy Path no longer needed to manually track price changes or worry about outdated labels.
This all-in-one pricing solution:
✅ Instantly updates prices at the push of a button, eliminating the need for manual price changes
✅ Ensures 100% accuracy, reducing human error in pricing and labeling
✅ Uses AI to analyze competitive pricing and inventory data, allowing for dynamic price adjustments
✅ Automates markdowns on expiring items, reducing waste while improving margins
With BetterBasket’s technology, Healthy Path no longer needed to manually track price changes or worry about outdated labels.
Results
Pricing accuracy
Fewer pricing inaccuracies
Time Savings
5 hours per week less of manually labelling prices
Local Competitiveness
Real-time data crunching to become competitive with local conditions
Why Small Grocers Can't Afford to Wait
While ESLs may seem like a costly investment, the reality is that independent grocers lose more by not modernizing. Automation and AI-driven pricing don’t just save time—they unlock new margin opportunities.
Stores using BetterBasket’s technology see 8-10% margin gains from smarter pricing strategies, all while freeing up staff to focus on what matters most: customer service.
Stores using BetterBasket’s technology see 8-10% margin gains from smarter pricing strategies, all while freeing up staff to focus on what matters most: customer service.
Ready to optimize your pricing and unlock new growth? Learn how BetterBasket can help your store thrive.
Enid Barillas, owner and operator of Healthy Path, has built her three-store chain into one of Puerto Rico's most respected grocery brands through smart technology adoption and exceptional customer service.